Sojern Introduces Fully Managed Email Campaigns–Hoteliers Pay for Performance

San FranciscoFor, for, for,. March 4, 2025 / Prnewswire/ – SoilThe leading marketing platform made for hospitality, is enthusiastic to announce the addition of a fully organized email marketing service as part of its multi -channel Commission The first solution to this industry pushes marketing, making it easier to run direct bookings, create guests’ loyalty, and reduce the online travel agency (OTA) dependence. Is now available in the US and CanadaWith additional countries arrive soon.

E -mail campaigns are a powerful tool for passenger engagement and loyalty at every stage. E -mail marketing revenue is expected to be eliminated .9 17.9 billion By 2027, the channel is increasing. However, time, expertise and budget barriers often limit the ability of hotels to run effective email campaigns.

Now, hotels can contribute to the swelling to easily perform high -performing email campaigns without the need for home resources. Swajon’s AI -powered marketing platform powered, it connects the new fully organized service to Sejran. Guest Marketing Sweet With the skills of e -mail designers and copywriters to ensure smooth campaign, deployment, performance and measurement. Swajon’s email solution connects to unlock the insights of powerful guests from the hotel’s property management system (PMS) without interruption, which can enable the target email campaigns that engage and direct booking. Automatic reconciliation operations are further smooth, which allows hotels to focus on guest experience rather than manual tasks.

“Today’s travelers quickly find personal experiences from the choice of their destination to their property.” Noreen HenryChief Revenue Officer in Sujran. “In fact, 90 % of users Expect the brands to understand and expect their needs. Since guests invest more in memorable and prepared experiments, they expect the same level of personal nature from hotels before they arrive. With a fully organized email solution of Sujran, hotel marketers can provide timely, branded materials that advance engagement, direct booking and loyalty.

Cultivate guest relationships to run direct booking

Although many hotels still rely on OTA bookings, and some of the capabilities will continue, the industry is changing. Scaft Projects, which, by 2030, are expected directly from digital channels to overtake the OTA as a distribution channel for hotels, which is estimated. 9 409 billion In a straightforward reservation than 3 333 billion The fully organized e -mail service from Ottas helps hotels to benefit the shift by providing brand -connected email campaigns that engage in past guests, encourage re -establishment, reducing OTA dependence, and reducing the relief. And consumers spend since repeating 67 % More Compared to new guests, it is not just smart to invest in customized branded email campaigns-this is a need to drive.

Early adoption Nicole VilhamusPrincipal/VP Sales & Marketing, Darwin Hotel International Said, “Working with Sojran has been a wonderful experience. His email marketing campaigns have been a game changer, which helps us reach the right audience and make more bookings. The process is smooth, reporting is clear, and the results speak itself.”

Pay for the results only

Budget barriers often limit the capabilities of hotel marketers to get their brand in front of potential travelers. Instead of the front loading costs, the performance pricing model for the salary of the swelling is directly linked to the revenue, which allows hotels to participate in organized email campaigns by paying only performance.

In addition to reducing the clear costs, the Swajon’s multi -channel approach allows hotels to ensure that each touch point works together without interruption for maximum conversion. With sophisticated attribution, hotel passengers are eligible to include in channels, improving marketing costs and effectiveness to maximize ROI.

More information about the fully organized email offering of the swelling as part of it. Commission Solution, hotel’s weightlist can join Here.

About the swelling

Soil Hospitality is an important marketing platform, designed to promote growth and profit for the travel industry. The Sujan Marketing Platform is a combination of easy software and services in use, provides unprecedented passenger insights, intelligent audience, multi -channel activation and optimization, and an associated guest experience. More than 10,000 travel marketers rely on our platform annually to find, attract, change and engage in passengers. Established in 2007, Sujran’s headquarters are inside San Francisco, California With teams in the US, EuropeFor, for, for,. East And AfricaAnd Asia Pacific.

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