Search Volume Tools for Marketers

Understanding keyword trends is key to organic and paid search performance.

Search terms increase and decline popularity. Understanding the movements, decisions, such as product names, launching marketing campaigns, and making content.

Here are four tools to identify the trends of keywords years year by year.

Cuminator

Cuminator There is a status tracking platform that draws the search volume from Google AD’s key word planner.

YOY search trends (expressed as a positive or negative percentage) compare the amount of keywords from the same month of the previous month to the same month. If the volume is more than +200 %, the trend appears as a multiplication.

Pricing starts with free trials every month with € 99 (77)).

The Semonator compared the volume of last month’s keywords to the same month last year. Click on the image for expansion.

Semersh

SemershA multi -feature search platform, provides comprehensive information of keyword volume, including the magic of keywords (for discovery), competitive analysis, and rank tracking.

Semarsh says it relies on a number of sources for its search volume reports – key words planner and “click stream data obtained from reliable sources.” This is the only tool on the list with a proprietary matriculation beyond Google’s matrix.

Semarsh has maintained historical search volume data for many years, which is easy to analyze long -term keyword trends. For example, I have drawn high volume keyword statistics to the extent of 2012.

Semorous pricing starts at $ 140 per month with a free trial.

Semarosh has maintained historical search volume data for years, such as this example for “e -commerce” in 2012. Click on the image for expansion.

Advanced Web rating

Advanced Web rating There is a rank tracking platform that reports the average search volume for any question -based planner.

In the rating chart, the percentage of the search volume, as well as the percentage of YOY, has been shown – questions from the latest full month compared to the same month last year.

Advanced web rating prices start from $ 99 per month with free trials.

Advanced Web Ranking Reports for any question based on Google’s Keyword Planning Volume Volume Volume. Click on the image for expansion.

Glossing (+Google Trends)

Describe A chrome extension offers that increases Google Trends reports with search volume information and movements over the past month, quarter and year.

The Glamus ‘Chrome expansion increased Google Trends’ reports with monthly, quarterly and annual search volume, such as this example for “e -commerce”. Click on the image for expansion.

This tool key also provides seasonal analysis, such as this diagnosis for “e -commerce”:

With a slight increase around the mid -summer in July, interest in “e -commerce” is quite stable, suggesting a potential increase in online shopping activities or preparations for future sales incidents. However, this trend shows a slight reduction as the year increases towards the holiday season, especially in October, November and December, potentially increasing consumer focus on traditional retail or other seasonal activities during the holiday period.

Google Trends only reports popular keywords, not questions about niche or long tail. In this way, a glimpse is mostly helpful for general competitive terms.

Glamps extension is free for 10 monthly searches. Unlimited search projects start at $ 49 per month.