For most shopkeepers, the primary domain address is easy and automated.
There may be many reasons for changing its internet address in a store, but it is often a re -brand reflective of new products or focus.
An example of this is an Ideo -based manufacturer. Directly, a direct consumer company had actually made fishing rod lockers, and its domain name included “locker”. But the company developed a high -end trailer for fishing cakes.
The buyers were confused when visiting the “locker” site to find only the trailer, so this brand realized.

Snakeriverlocker.com re -nominated SnakerivermanufFacturing.us.
Changing the Shopfoot Domains
Let’s go through the process of replacing the domain in the shop.
- Add a new domain connection.
- Change the type of domain.
- The shop is redirected.
- Promote change.
Shapaf allows a business to change its basic domain Only once.
Add a new domain
In the Shapaf Admin, get navigate Settings> Domains And if the domain is already registered, click “Contact the current”. Shapaf can register a domain from a user if needed.

If the new domain is already registered, click “Contact the current”. Then enter the URL in Moodle.
Type in the domain, and the shopkeepers can be directly connected to many registrars, such as Godaddy. Otherwise, this process takes two or three steps on the registrar to add records to the domain DNS.
- Add an “A” record.
- Add a “cname” record.
- In some cases, add a “TXT” record.
The setup is slightly different from one domain registrar to another, but the process is usually the same. Immediately after the record is set, the shop will confirm the new domain.
Change the type of domain
Once the shopkeepers are confirmed, assign a new domain to your store. Navigate Settings> Domains. Click on the domain you want to change.
There is a link to the bottom right of the page, “Change the domain type.”

Click “Change Domain Type” to the lower right.
Change it to a “primary domain”, and in a few moments your shop store will be directly in the new domain. Make sure the old domain is sent to the new. Before changing, make sure the domain is correct, as a shop, once again, allows only one time change.

The latest domain type appears on the bottom.
Redirect
The unfortunate side effect of changing the domain reduces the search engine traffic.
In an March 2024 article, my colleague Ann Smarti wrote, “Like a new structure of the Domain Changes”, “Like a new URL structure, the domain changes require 301 redirects.
Although 301 redirect ranking is a established and reliable tool to approve the signals, some, like N, has suggested that a small percent of the link equity cannot be moved to the new domain. This disadvantage may be the reason how the search engine translates the hereditary limits in the redirect or redirect process. For example, the redirect requires an extra step for search engine boats.
In its article, the ANN described an audit process (using Google Search Console, Wayback Machine, Semersh, and Frog Frog) to help find redirect errors and excessive redirect chains.
Shapaf will produce early 301 redirect – Oldurl.com/product Will indicate Newurl.com/product – But this link cannot stop the decline in equity.
Promote new domain
The Adho -based trailer brand took two more steps to change his name.
First, the company contacted the most important websites that connect to the business shop store, and ask these site owners to update the link with a new domain. Some publishers made changes.
Second, the company launched a social media campaign with several short and long videos on Instagram and YouTube. Some highlighted the company’s founder while addressing the Rerend, while others focused on the quality and products of his manufacturing.
Promotions increased traffic and received several new links.
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