Fospha as TikTok’s New Measurement Partner

Understanding the performance of the media in digital marketing is akin to navigating a maze, which is constantly changing. The appearance of a platform such as T -Tauk has revolutionized how the brand connects with their audience, which involves layers of complexity and opportunities. However, with regulatory changes like GDPR and iOS 14.5 updates, e -commerce brands are now facing a growing challenge: gaining a clear role in the performance of their media mix channels.

Top of fennel marketing

The top of the artillery marketing is much more than just making buzz. It is about to have a sustainable foundation for development. Imagine that as the first chapter of an attractive novel, where the story begins, a conspiracy arises, and relationships with the reader – or in this case, create customers.

Historically, due to the difficulty of tracking and measuring the effects of these top -off fantasy activities, the brands have attracted the ad to the ad, where the results are more solid, such as direct sales and conversion. However, this approach often looks at an important aspect of the acquisition of consumers and the brand building.

A according to A Phosifa reportBrands that permanently invest in high activities of the functional for at least 10 months, consumers are likely to see the cost of acquisition costs and a strong return to advertising costs (ROA). In particular, the report reveals that brands preferring long -term brand awareness strategies can improve their ROA by 42 %, and the cost of acquisition compared to these brands may decrease by 35 %, which focuses specifically on conversion activities.

Challenges of existing methods of measurement

Digital advertising landscape has been significantly developed in the last five years, demanding more complex and modern measurement techniques.

Traditional Pixel- and cookie-based methods, which have been the most important place of most brands, are losing their effectiveness due to regulatory changes such as GDPR, CCPA, and iOS 14.5, which prefer more consumer privacy than technical utility. This has led to a significant reduction in the mutilation, especially in the early stages of customer travel. As a result, marketing attribution models who do not calculate high -fennel activities can promote the effectiveness of low -fantasy activities.

Phosifa x ticatok

Monday 8 January 2024, Techtok introduced phosphit As one of the measuring partners. This partnership represents a significant development in the complex world of digital marketing, highlighting the importance of not fully relying on the francs for brands for the purpose of reaching sustainable growth and wider market.

Fosfa’s solution empowers brands to measure its compensation media costs in platforms like Teltok, which is associated with profit. This means that the brands can now gain insights on the effects of their high art activities, according to which they can improve their strategy, and measure their efforts without sacrificing their lower letter.

Case Study

Let’s see closely EssenceA fragrant brand that faced the general digital expansion. By embracing the Tactical’s dynamic platform and partnerships with Fusfa, they saw a 20 % increase in revenue and a 7 % improvement in ROA, which exemplifies the strength of the data -powered, top -of -the -art approach.

Conclusion

Techtok is exploded in popularity, which emerges as an important alternative advertisement channel. The platform shows strong profits by performing well to other growing platforms like YouTube. With potential consumers, the initial hands -shake does not have top -off marketing. This is an essential part of a brand development strategy in today’s complex advertising ecosystem. With strategic tools and partnerships such as Fusfa and Taucito, brands can confidently visit this landscape, ensuring that every phase of marketing finance has been improved to success. As we look at the future of digital advertising, it is clear that understanding and taking advantage of the high marketing of Final is not just a strategy, but sustainable development and success.

For more information related to this contribution, see FOSFA’s blog And Taxotok for Business Blog.