How to use Standard Operating Procedures (SOPs) for marketing

How to use Standard Operating Procedures (SOPs) for marketing

Do you, or your organization, use SOPs for digital marketing activities? You may not have heard about SOPs, because it seems that this technique is more widely used in the United States and in the markets where the sales process is more technical (think that e -commerce or B2B instead of consumer brands and small […]

How to Take a More Goal-Oriented Approach to Marketing Data

How to Take a More Goal-Oriented Approach to Marketing Data

Enough to make the term ‘do more with less’ marketers can be enough. Although budgets and resources are strict, pipeline goals increase, it may feel contradictory to the achievement of marketing goals. But what will happen if the solution is not “more work” but basically change how we think about the role of data and […]

Google Publishes New Robots.txt Explainer

Google Publishes New Robots.txt Explainer

Google has a new robot. The TXT refresher published that it describes how robots DotxTTSTTS enables the search engine crawlers and other boats (obedience to robots dotx). The documents include examples of blocking specific pages (such as purchase carts), limiting some boats, and managing rectangular behavior with easy rules. From basic things to advanced New […]

Sojern Introduces Fully Managed Email Campaigns–Hoteliers Pay for Performance

Sojern Introduces Fully Managed Email Campaigns–Hoteliers Pay for Performance

San FranciscoFor, for, for,. March 4, 2025 / Prnewswire/ – SoilThe leading marketing platform made for hospitality, is enthusiastic to announce the addition of a fully organized email marketing service as part of its multi -channel Commission The first solution to this industry pushes marketing, making it easier to run direct bookings, create guests’ loyalty, […]