A Content Model Is Not a Design System – A List Apart

Did you remember when to have an excellent website was enough? Now, people are getting answers from Siri, Google Search, and mobile apps, not our website. Forward thinking organizations have adopted AN Omni channel content strategiesThe mission is to reach the audience in several digital channels and platforms.

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But now and in the future, how do you set the content management system (CMS) to reach your audience? I learned in a difficult way a The content modelContents a definition of content types, attributes and relationships that allow people and the system to understand the content-the thinking of my maximum familiar design system will eliminate my customer’s Omni channel content strategy. You can avoid the results that can produce content models that are spiritual and also connect the relevant material.

I recently had the opportunity to guide the implementation of CMS for the Fortune 500 company. The client was passionate about the benefits of omni channel content strategies, which includes the reuse of content, including multi -channel MarketingAnd designable materials for robots delivery bots, Google Knowledge Panels, pieces, and sound user interface.

An contentious model is an important basis for an omenchain content strategy, and our content needs to be understood through multiple systems, the model is required Ceramic Types – Instead of their offerings, the names of the name are. Our goal was to allow the authors to produce content and reuse wherever it was relevant. But as this project proceeded, I found that the entire team needed to recognize a new sample for reusing auxiliary content on the scale that my customer needed.

Despite our excellent intentions, we kept drawing from it, which we were more aware of: design system. Unlike web -based content strategies, an Omni -channel content strategy cannot depend on WYSIWYG tools of design and setting. Our tendency to approach the content model with the thinking of our familiar design system forces us to permanently remove the main objectives of a material model: providing content to the audience on multiple marketing channels.

Two necessary principles for an efficient material model#Section 2

We needed to help our designers, developers and stakeholders understand that we are doing a lot of work from their previous web projects, where it is natural for everyone to think about content because visual building blocks need to be fitted. The previous approach was not only more familiar but also more intuitive – at least before – because it felt the design more solid. We discovered two principles that helped the team understand how a material model is different from the design system we were accustomed to:

1. Content models have to explain words rather than setting.
2. And content models should connect materials that are together.

Semantic material models#Section 3

A Semantic material model Uses the names of the type and attribute that reflect the meaning of the material, not it will be displayed. For example, in a nunsomatic model, teams can form a variety of TeaserFor, for, for,. Media blocksAnd Cards. Although these types of content can be easier, they do not help delivery channels understand the meaning of the material, which in turn opens the door to the material offered in each marketing channel. In contrast, a spiritual material model uses type ProductFor, for, for,. ServiceAnd Applause So that every delivery channel can understand the content and use it as well.

When you are creating a spiritual content model, an excellent place to start is to see the types and features that are defined Skima Dot OrgA community -driven source for type definitions that is understandable to a platform like Google Search.

There are numerous advantages of a spiritual material model:

• Even if your team does not care about the omenchainal content, a spiritual content model Decorates content from its presentation So teams can prepare the website design without the need to react. In this way, the content can compete with re -designing the website.
• A spiritual material model also provides a competitive edge. By adding Structural data Based on the types and features of scheme dot, a website can provide indicators to help Google understand content, display it in search pieces or knowledge panels, and use the use of sound interface users to use questions. Potential visitors can discover your content without ever putting your website on your website.
• Beyond these practical benefits, you will also need a spiritual content model if you want to provide Omni channel content. To use the same material in multiple marketing channels, Delivery channels need to be able to understand this. For example, if your content model is to provide a list of questions and answers, it can often be presented on the page of questions (general questionnaire), but it can also be used in a sound interface or by a boot that answers ordinary questions.

For example, articles, events, use a spiritual material model for people and locations In addition to a list Provide clean data for search engines so that the user can read the content on the website, Google Knowledge panels, and even with a fake sound interface in the future.

Material models that connect#Section 4

After struggling to explain the formation of the content’s content, I have realized that the best models are the ones who are the terms and the relevant content components (such as the general questionnaire and the pair of answers) instead of pieces the relevant content in the content components. A good material model connects the material that should stay together so that multiple delivery channels can first use it without need to keep these pieces together.

Think about writing an article or article. The meaning and utility of an article is dependent on its parts. Would it be meaningful without the context of one of the titles or paragraphs? On our project, the thinking of our familiar design system often wants us to develop a model of content that cuts the content content into different parts to fit the web sanitary layout. It had the same effect on an article that had to be separated from the headline. Since we were cutting the content in the standstone pieces based on the sequence, it was difficult to manage the content together and it was almost impossible to understand the multiple delivery channels.

For example, let’s see how connecting the relevant content applies to the real world scenario. The design team for our user offered a complex setting for a software product page that included multiple tabs and sections. Our instincts had to follow the suit with a content model. Should we not make it more convenient and flexible to add any kind of tabs in the future?

Since our design system was so familiar, it felt as if we needed a type of content called “Tab Section” so that a number of tab sections could be added to one page. Each tab section will display a variety of content. A tab can provide software reviews or features. Another tab can provide a list of resources.

Our inclination to break the content model into the “tab section” pieces causes an unnecessary complicated model and burdensome modification experience, and it also produces materials that could not be considered by additional delivery channels. For example, how will the second system be able to explain which “tab section” refers to a product feature or its resources list – do other systems have to resort to counting of tab sections and content blocks? This prevents the tabs from resetting at any time, and it requires adding logic to every other delivery channel to translate the design system setting. In addition, if the user no longer wants to show this content in the layout, it would be painful to migrate to a new content model to reflect the new page’s new design.

We made a progress when we found out that our customer had a specific purpose for each tab: this would reveal specific information such as software product reviews, specifications, related resources and pricing. Once the implementation began, to focus on our inclination to what visual and familiar, it unclear the intentions of the designs. With a little excavation, it was not too late to understand that the concept of tabs was not related to the content model. The meaning of the material he was intending to show in the tabs was that was important.

In fact, the customer could decide to display this content in a different way – without tabs – somewhere else. This feeling forced us to explain the content types for the software product that is based on meaningful attributes that the user wanted to present on the web. Were like the clear spiritual attributes Name And Detail Also like the attributes ScreenshotsFor, for, for,. Software requirementsAnd Feature lists. Software product information remained together because it was not cut into separate components like “tab sections” that were derived from the content offer. Any delivery channel – including future – can understand and present this content.

In this Omni Channel Marketing Project, we discovered that the best way to keep our content model on track is to ensure that it was Ceramic (With the names of the type and attribute that reflect the meaning of the material) and it Kept the material living together together (Instead of breaking it). Both of these concepts stopped our temptation to create a content model based on the design. So if you are working on a content model to support the Omni channel content strategy – or even if you just want to make sure Google and other interfaces understand your content.

• A design system is not content model. Team members can be encouraged to confuse them and mirror your content models, so you should protect the term of content strategy and context structure during the entire implementation process. This will allow each delivery channel to use the material without the need for magic decoder color.
• If your team is struggling to make this transition, you can get some benefits by using Skima Dot RG -based structural data on your website. Even if additional delivery channels are not on the urgent horizon, the benefit of search engine correction is a compelling reason itself.
• In addition, remind the team that declaring the content model from the design will allow them to update the design more easily as they will not be lagging behind the content transfer cost. They will be able to produce new designs without interruption between design and content, and they will be ready for the next big thing.

By strictly advocating for these principles, you will help your team in the same way as it deserves.