Top 5 Website Mistakes That Kill Conversions (and How to Fix Them)

Your website is more than an online brochure—it’s your most powerful sales tool. Yet many businesses lose customers because of avoidable mistakes that hurt conversions. The good news? With a few simple fixes, you can turn your site into a revenue-driving machine.

1. Slow Load Times

If your site takes more than a few seconds to load, visitors leave. Speed is critical for both SEO and user satisfaction.
👉 Fix: Optimize images, use caching, and remove unnecessary code.

2. Cluttered Layouts

Too much information confuses users. A clean design helps guide them to the next step.
👉 Fix: Use whitespace and clear sections for better flow.

3. Weak Calls-to-Action

If you don’t tell visitors what to do next, they won’t act.
👉 Fix: Add strong CTAs like “Get a Quote” or “Book a Call” at key points.

4. Poor Mobile Experience

Over half of all traffic is on mobile devices. If your site isn’t responsive, you’re losing customers.
👉 Fix: Design for mobile-first with flexible layouts.

5. Inconsistent Branding

A generic or inconsistent look weakens trust.
👉 Fix: Align design, colors, and messaging with a strong brand identity.

Final Thoughts

By avoiding these common mistakes, your website can go from being a simple presence to a powerful conversion tool. At Stan Jackowski, we design and optimize websites that are built to perform—fast, clear, and aligned with your brand.