Most marketers approach rival analysis with the wrong mentality. They see a successful advertisement and think, “I should do the same!”
This is a version of moderation.
Rivasters do not always know what they are doing. Their campaigns may be less performance, and they can close their eyes and take you into the same hole. You also do not want to join the copying war and do not want to be separated from each other.
The point is: Competitive analysis is not about copying. It’s about learning.
In this guide, I show you how to be a marketing spy, not a coward.
Competates do not always know better. But you Do Still want to know what your competitors are doing, because:
- Competitors really know something you don’t: They may have discovered a creative approach that is working. Or maybe they have broken the code at the budget allocation and advertising locations that keep the CPA low. You do not want to imitate their campaigns. You’re doing reverse engineering what is working and why.
- They help you with benchmark performance: Without context, $ 100 per click looks crazy. But in industries like legal or insurance, it can be equal to the course. The contestant’s data really maintains your expectations.
- They help you find space and opportunities: Sometimes the most valuable insights are the ones that are not rivals. There are influence audience, neglected messaging angles, or old positioning opportunities you can use to propose a different, faster price.
- Before you hit them they show market trends: If your competitors start to change messaging or offerings, this is not random. It can indicate a change of seasonal trends, algorithm changes, or consumer emotions. Spot the wave and ride it.
Let’s find how to handle your rivals’ advertising strategies:
1. Tap in ADS libraries from large advertising platforms
Most large ads offer platform “ADS libraries” or transparency centers where users can see passive advertising, advertising details, keyword search data and more.
These are the above platforms you should discover:
Meta Aid Library
The Meta Aid Library allows you to view all active and inactive ads, which is running on the Meta Platform, which includes Facebook, Instagram, the audience’s network, Messenger and the thread.
Choose an advertisement category, then look for a keyword and advertising. For example, these are the ads we are running:
To see more information about each advertisement, you can click “View the Details”. You can also click on each ad’s Call to Action button to see which landing page is sending the ad.
You can also include filters, such as language, platform, media types, active status, and date limit.
If you click on the branded content tab, you can also find specific brands or creators and see their paid contribution content.
However, they need to “announce” on the platform otherwise it will not appear.
Google Advertising Transparency Center
Like the Meta version, Google Advertising Transparency Center shows Google Search, maps, sports, shopping and business ads on YouTube.
Find an advertising or website and you will see all their ads:
However, you will not be able to see the target keywords or the audience that is targeting these businesses. You have to use a competitive intelligence tool (see below).
Techtok advertising library
The Techtok Advertising library shows all ads run by an advertisement on its platform. You can see creative (such as, short video), when the ad was running, how many unique users saw it, and the advertisement target summary.
Even you can see who paid the advertisement (in this case, Louis’s tricktok ads are paid by their agency in charge, the public):
If you don’t find any, you can really see the entire advertising database:
LinkedIn Aid Library
The LinkedIn Aid Library has shown all the ads on its platform. You can find through the company’s name or keywords.
Unfortunately, LinkedIn only show some details: copy, creative and landing page you can click on.
2. Use competitive intelligence tools
Advertising libraries are amazing, but they don’t show you all the information. For example, the center of Google advertising transparency does not show you the keyword that is targeting the business.
You see this, you need to use competitive intelligence tools such as AHREFS Site Explorer
Plug your competitor’s domain into the site Explorer and go to it Paid keywords Report
For example, here are the key words that are targeting Google advertising. You can also see the landing page they are using, they are receiving estimated traffic, and the CPC. If you rotate on the maggiving glass, you can also see the original Google advertisement.
If you like to see all the ads, running a website on Google Paid advertisements Report:
If you like to see their landing pages, go to the paid pages report:
3. Use the advertisement intelligence platform
You have social media and search ads. What about display advertising? You’l to spy on your competitor’s display ad, you will need a tool Adbate.
Enter your competitor’s domain and you will be able to see how many ads they are running, their ad channels, ad works in size and kind, where ads are running, and much more.
Very good
4. Discover advertising reserves
Sometimes, the best ideas come from examples of the real world. Curates advertising reserves offer a mixture of high -performing, creative and experimental advertising in industries.
Here are some useful advertising libraries:
Until now, make your swipe file. Screenshot ads you see on social media or Google, store them in a storage or air table, and manage them through brand, history, messaging angles, or creative shapes.
5. Do yourself
Sometimes the most effective research is by experimenting with the competitor’s ads, as is a potential user.
Here’s what you can do:
- Find keywords related to your industry and product: Notice which competitors appear permanently and what messages they do. Consider the use of VPNs to get more accurate search results (especially local searches).
- Recover: Visit their website and browse their products or services. Then, monitor that they should serve you in the next few weeks. Often, this shows the strategy of recovering them and messaging for different stages Exhaust
- Sign up for their newsletters: Email marketing is often associated with advertising campaigns. Monitor their developments, product launch and climate campaigns.
- Follow them on social media: Many brands run dark posts or audience campaigns that you can occasionally catch and analyze.
Collecting data is just half a war. The actual value is achieved by converting competitive research into viable measures.
What can you do with all of your competitors’ ads? Here are some ideas:
- Compare their ads over time: If a contender sticks with a headline or CTA for weeks, it is likely to work. Identify which messages they have and what they eat.
- Spot Permanent Topics or Messages: If many rivals emphasize something like “Fast Delivery” or “24/7 Support”, this may be tablestaks in your industry. Prepare your unique spin to stand.
- Analyze their landing pages: To understand the full customer’s full journey, follow the pages of competitor ads to their destination. How do they create their offerings? Which call do they use action? This insight can encourage your own conversion routes to improve.
- Prepare counter messaging: Keep your product in response to the difference between the promises of your rivals. If they emphasize “speed”, you may emphasize “depth” or “reliability”.
- Discover less used platforms: Looking at your competitors is not active on Pennast, Reddate, or Ticotok? This may be an opportunity to experience you and win soon.
The final views
The purpose is not to copy the methods of its rivals, but rather to understand what is working and to improve it.
The most successful advertisers do not just react to rivals. They use competitive insights as an input in many people to create unique, audience -based campaigns rather than individuality.
Just remember: Don’t copy. Learn. Raise repetition. Long ago, your competitors will spy on your advertisements to spy on the SI.
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